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011 Conference Awards nominates Policy Review TV for 'Best Virtual or Hybrid Conference'

Policy Review TV has been nominated in two categories for the 2011 Conference Awards, making the shortlist for Best Virtual or Hybrid Conference and Best Sponsorship Initiative. The Awards, hosted by Michael Portillo on 17 June in Westminster, recognise standards of excellence throughout the industry.

The company, which won a ‘Conference Triumph in the Face of Adversity’ award in the 2010 competition, allows conference delegates to attend ‘virtually’ by live streaming the conference audio and video online in high quality. ‘Virtual delegates’ can interact as it happens via the online channel and twitter – and there is a permanent on-demand catch-up service, similar to the BBC iPlayer.

The event for which the company has been nominated was a discussion forum entitled -Preventing a Funding Crisis in Higher Education, addressing the outcomes of the Comprehensive Spending Review and discussing the implications of the Browne Review. Lord Browne himself spoke at the event, along with Minister of State for Universities and Science, David Willetts MP, John Denham MP and NUS President Aaron Porter.

The event was attended by 100 and yet achieved 1,980 virtual delegates online, which was made freely available to anyone who wanted to take part. In addition over 5,900 people have watched the on-demand archive video.

Edward Gamble, Managing Director of Policy Review TV, says:

I am absolutely thrilled with our nomination. This was a crucially important event that discussed a number of significant issues, made even more high-profile with the level of student dissatisfaction about student tuition fees.

This event brought out the big players, and put them in front of the opinion-forming audience they needed to engage with at a critical time and importantly it was live and available afterwards on-demand.

We met the client’s need to provide an affordable, interactive and fast service. As the ‘Best Virtual or Hybrid Conference’ award makes its debut this year, this shows the increasing use of online TV to meet modern campaign needs. This takes online TV to a higher level for mainstream management.

I’m proud that our service enables people to ‘attend’ events at a fraction of the cost of being there in person, and with reduced need to travel, there are significant environmental benefits too.

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