{"id":10604,"date":"2025-12-19T10:46:59","date_gmt":"2025-12-19T09:46:59","guid":{"rendered":"https:\/\/www.gpsj.co.uk\/?p=10604"},"modified":"2025-12-19T10:47:46","modified_gmt":"2025-12-19T09:47:46","slug":"axrem-and-highland-extend-partnership-to-drive-growth-and-visibility-for-the-uks-diagnostic-health-tech-sector","status":"publish","type":"post","link":"https:\/\/www.gpsj.co.uk\/?p=10604","title":{"rendered":"AXREM and Highland extend partnership to drive growth and visibility for the UK\u2019s diagnostic health tech sector"},"content":{"rendered":"
\n
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Mark Venables<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

UK trade association AXREM and health tech growth specialist Highland have extended their partnership for two further years, reaffirming a shared commitment to supporting growth across the UK\u2019s diagnostic and health technology markets.<\/p>\n\n\n\n

AXREM represents member companies that collectively provide the majority of diagnostic medical imaging and radiotherapy equipment used in UK hospitals. The association has grown substantially in recent years, now also including suppliers of health IT, AI, digital pathology, teleradiology and patient monitoring equipment. It provides an influential voice for the diagnostic and health tech community, working to facilitate collaboration across the sector on shared priorities and challenges.<\/p>\n\n\n

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Sally Edgington<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Highland, formerly known for nearly a quarter of a century as Highland Marketing, partners with health tech companies to drive growth. The company has driven many successful brands in the health tech sector, and revealed its own updated identity in October, in reflection of how it supports success in the sector with much more than traditional marketing. Health tech companies work with Highland to identify their market opportunities, to convince key target audiences in healthcare, and to grow their business by getting directly in front of decision makers.<\/p>\n\n\n\n

Since the partnership began in 2024, AXREM and Highland have worked together to deliver best-practice support to AXREM members, including a popular webinar series focused on brand building, communications, and industry storytelling.<\/p>\n\n\n\n

AXREM members have also been able to leverage Highland\u2019s services to get directly in front of NHS decision makers from board to ward, stimulating new business opportunities. The renewed agreement will build on this foundation, with new initiatives designed to enhance visibility and influence.<\/p>\n\n\n\n

Sally Edgington, chief executive officer at AXREM, said: \u201cOur members are delivering technologies that are fundamental to the future of healthcare. Extending our partnership with Highland will ensure we continue to equip them with the tools, insight, and support needed to tell their stories effectively and demonstrate their value to the health and care system.\u201d<\/p>\n\n\n\n

Mark Venables, chief executive officer at Highland, said: \u201cWe\u2019re very pleased to extend our collaboration with AXREM for another two years. AXREM plays a vital role in uniting and representing a sector that is crucial to the delivery of modern healthcare. Highland\u2019s mission is to help health tech organisations find new opportunities, convince target audiences, grow and make an impact. We look forward to engaging with more AXREM members to help them deliver.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Venables <\/p>\n

UK trade association AXREM and health tech growth specialist Highland have extended their partnership for two further years, reaffirming a shared commitment to supporting growth across the UK\u2019s diagnostic and health technology markets.<\/p>\n

AXREM represents member companies that collectively provide the majority of diagnostic medical imaging and radiotherapy equipment used <\/p>\n

Continue reading AXREM and Highland extend partnership to drive growth and visibility for the UK\u2019s diagnostic health tech sector<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[4058,25,26,264,1827,4687,1877,122,310,416,422,1748],"class_list":["post-10604","post","type-post","status-publish","format-standard","hentry","category-nhs-healthcare","tag-axrem","tag-government-public-sector-journal","tag-gpsj","tag-gpsj-magazine","tag-healthcare","tag-highland","tag-highland-marketing","tag-nhs","tag-public-sector","tag-public-sector-journal","tag-public-sector-magazine","tag-secretary-of-state-for-health","odd"],"yoast_head":"\nAXREM and Highland extend partnership to drive growth and visibility for the UK\u2019s diagnostic health tech sector - Government & Public Sector Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpsj.co.uk\/?p=10604\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AXREM and Highland extend partnership to drive growth and visibility for the UK\u2019s diagnostic health tech sector - Government & Public Sector Journal\" \/>\n<meta property=\"og:description\" content=\"Mark Venables UK trade association AXREM and health tech growth specialist Highland have extended their partnership for two further years, reaffirming a shared commitment to supporting growth across the UK\u2019s diagnostic and health technology markets. 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