{"id":6915,"date":"2023-01-17T13:33:38","date_gmt":"2023-01-17T12:33:38","guid":{"rendered":"https:\/\/www.gpsj.co.uk\/?p=6915"},"modified":"2023-01-17T13:34:08","modified_gmt":"2023-01-17T12:34:08","slug":"step-up-for-the-nhs-digital-funding-hokey-cokey","status":"publish","type":"post","link":"https:\/\/www.gpsj.co.uk\/?p=6915","title":{"rendered":"Step up for the NHS digital funding hokey-cokey"},"content":{"rendered":"<p><strong>Last year\u2019s Budget set aside \u00a32.1 billion for NHS IT, and the autumn statement confirmed the capital is still there, but it looks like most of the money is headed for Frontline Digitisation. The Highland Marketing advisory board considers how this pattern of putting money into health tech, taking it out again, shaking up the badging, and starting over impacts the market.<\/strong><strong>\u00a0<\/strong><\/p>\n<p>There was some anxiety ahead of the autumn statement about what Jeremy Hunt might have in store for health and care. In the event, the chancellor found a headline \u00a33.3 billion for the NHS for the next two years, and \u00a32.8 billion for social care next year, with another \u00a34.7 billion the year after.<\/p>\n<p>Perhaps as importantly, he didn\u2019t axe some major capital projects. The money allocated to the New Hospital Programme, diagnostics, and <a href=\"https:\/\/highland-marketing.com\/commentary-analysis\/the-autumn-budget-and-the-csr-the-morning-after-the-day-before\/\">IT in last year\u2019s Budget<\/a> is still there. However, that doesn\u2019t mean the huge financial pressure on the NHS has been alleviated, or that there is lots of new, central funding for digital technology.<\/p>\n<p>As Andy Kinnear, a former NHS CIO who works for Ethical Healthcare Consulting, told the Highland Marketing advisory board: \u201cThe autumn statement was better than expected, but only because expectations were in the cellar.<\/p>\n<p>\u201cThe NHS is getting more money, but that is coming on the top of a decade of contraction. What it needs is investment. What it got is a settlement that takes us back to where we were and stops funding falling in real-terms for the next two-years.\u201d<\/p>\n<p><strong>Budgets and priorities <\/strong><\/p>\n<p>Last year\u2019s Budget identified \u00a32.1 billion for the \u201cinnovative use of digital technology, so hospitals and other care organisations are as connected and efficient as possible.\u201d<\/p>\n<p>Allocation has been on hold, pending the autumn statement. Now it has taken place, the expectation is that most of this funding will go on the Frontline Digitisation programme, which will try to get all acute trusts up to a basic level of digital capability (level 5 on the HIMSS EMRAM maturity model, or an English version known as minimum digital foundations).<\/p>\n<p>Neil Perry, director of digital transformation at Dartford and Gravesham NHS Trust, said: \u201cI am hearing that Frontline Digitisation will be pretty much everything. There will be some money for technology in pots set aside for other NHS England priorities, such as diagnostic hubs, digital outpatients, and perhaps virtual wards. But that\u2019s the priority.\u201d<\/p>\n<p><strong>Tough times for innovators \u00a0<\/strong><\/p>\n<p>This pattern of NHS IT funding being announced, then clawed back or at least delayed, only to be re-announced, often with a new badge on it, is not unusual. Neil Perry described it as the \u201cdigital funding hokey-cokey\u201d and argued that it distorts the health tech market.<\/p>\n<p>\u201cDelay is ok for the big companies &#8211; the big EPR-vendors &#8211; because they can just wait it out,\u201d he said. \u201cThe small companies \u2013 the innovators \u2013 are living on credit, so any delay can push them under, or make them vulnerable to being bought out.\u201d<\/p>\n<p>Radiology expert Rizwan Malik said he was very concerned about SMEs. \u201cI really worry that what we did during Covid to change mindsets is being undone,\u201d he said. \u201cDuring the pandemic, we had all these small companies come in wanting to help the NHS, and we told them that if they could prove their ideas, we\u2019d work with them.<\/p>\n<p>\u201cThey set up pilot after pilot, and now we\u2019re bringing down the shutters.\u201d Entrepreneur Ravi Kumar agreed. \u201cThe current situation is causing a lot of disappointment among start-up companies,\u201d he said. \u201cThey go to CIOs and find that they are being asked to take money out of operational areas, never mind innovation budgets, and they just don\u2019t buy.\u201d<\/p>\n<p><strong>What next for big tech? \u00a0<\/strong><\/p>\n<p>However, even the big EPR vendors might not be all that happy. Soon after Tim Ferris came to the UK to head up the NHS England transformation directorate, there were reports that he\u2019d suggested buying Epic for all trusts.<\/p>\n<p>While <a href=\"https:\/\/highland-marketing.com\/commentary-analysis\/one-epic-to-rule-them-all\/\">this was never going to happen<\/a>, Tim Ferris and his chief information officer, Simon Bolton, indicated that they wanted Frontline Digitisation to both level-up acute sector IT and \u201cconverge\u201d the systems in use across hospital groups and, possibly, integrated care systems.<\/p>\n<p>The market consensus was that this would suit the \u2018megasuite\u2019 or \u2018single-supplier\u2019 EPR vendors better than newer entrants with modular offers or data platforms to support \u2018best of breed\u2019 strategies. But now the rumour is that NHS England is rowing back, because of the costs involved.<\/p>\n<p>Neil Perry mused: \u201cI wonder what is in it for the big, US vendors. The implication was that there would be a good level of money going into levelling up, and now it\u2019s clear that there won\u2019t be as much as these companies were hoping, and trusts are being told there\u2019s more than one way to HIMSS 5.\u201d<\/p>\n<p><strong>The only certainty is uncertainty \u00a0<\/strong><\/p>\n<p>To add to the uncertainty about funding and policy, there is a general election due in two years. This means Frontline Digitisation money is only confirmed until 2024-5. Yet big EPR contracts tend to run for a decade.<\/p>\n<p>In these circumstances, it wouldn\u2019t be surprising if some finance directors balk at signing up with a single supplier. Which might provide another boost to the modular or best of breed approach.<\/p>\n<p>If it does, the NHS will need both smaller suppliers and in-house expertise to deliver their strategies over an extended period of time. But if SMEs are under pressure, trusts are being asked to make \u2018efficiency savings\u2019 that tend to fall on any departments not on the \u2018frontline\u2019.<\/p>\n<p>And, as Ravi Kumar pointed out: \u201cIf trust people vanish, all the good work that was done during the pandemic to build NHS IT capacity will vanish. Even if you get the money to run projects, the ability to execute them will vanish.\u201d<\/p>\n<p><strong>Be clear about where the money is coming from <\/strong><\/p>\n<p>Almost every observer of the NHS and social care argues that they need a more stable policy environment in which to operate, with cross-party agreement on what they should be looking to achieve for communities across the UK.<\/p>\n<p><a href=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6916 alignright\" src=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg 1000w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST-300x200.jpg 300w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST-768x512.jpg 768w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST-150x100.jpg 150w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST-400x267.jpg 400w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>This would make it easier for government to work with central and local organisations on long-term investment plans and for suppliers, including health tech companies, to draw up roadmaps that align with them. As James Norman, a former NHS CIO who now works as EMEA health and life sciences solutions director at Pure Storage, noted, the digital hokey-cokey has real consequences.<\/p>\n<p>\u201cThe NHS is living in an environment in which it is constantly promised and then denied funding, to the point where organisations are reluctant to spend strategically when funding does arrive, for fear it will vanish again in future years.<\/p>\n<p>\u201cConfidence needs to be reinstated from the Department of Health and Social Care and NHS England, so that when a commitment to funding technology is made, integrated care systems and trusts can be confident they won\u2019t get left with the bill a year or two down the line.<\/p>\n<p>\u201cNot doing that will just create more pressure in the system to focus on keeping the lights on; and take resources away from planning for the future and implementing those plans.\u201d<\/p>\n<p>However, with the Treasury on its third Budget in a year, the DHSC on its third or fourth secretary of state (with Steve Barclay doing the job twice), and NHS IT leaders bailing out of the merger of NHS England and NHS Digital, stability feels a long way off. If anything, it feels more likely that the digital funding hokey cokey will pick up speed. In this environment, the advisory board suggested, health tech vendors need to help potential customers by finding alternative sources of funding, such as research, or making use of the data in IT systems.<\/p>\n<p>Or they need to find partners that can deliver change across care pathways and release genuine efficiency savings that can be reinvested despite the turmoil that surrounds them.<\/p>\n<p><strong>Darkest hour before the dawn? \u00a0<\/strong><\/p>\n<p>On the last point, Andy Kinnear argued that if there is any upside to the current situation, it is that things are so bad that change is an absolute necessity.<\/p>\n<p>\u201cPerhaps services have to feel the pinch to make them work together and do things in a different way,\u201d he said, suggesting that shared support organisations, infrastructure, and implementing the kind of self-serve technology that is common in retail and banking might be good places to start.<\/p>\n<p>\u201cThe downside,\u201d he continued, \u201cis that if the financial pinch squeezes any harder it could start impacting on things that are mission critical. So, I\u2019m torn between seeing positives for the long-term and negatives for this winter. And the big question is how we get from one to the other without putting lives at risk.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year\u2019s Budget set aside \u00a32.1 billion for NHS IT, and the autumn statement confirmed the capital is still there, but it looks like most of the money is headed for Frontline Digitisation. The Highland Marketing advisory board considers how this pattern of putting money into health tech, taking it out again, shaking up the <\/p>\n<p>Continue reading <a href=\"https:\/\/www.gpsj.co.uk\/?p=6915\">Step up for the NHS digital funding hokey-cokey<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[1461,3260,25,417,26,264,2629,3261,122,1025,310,416,422,1748],"class_list":["post-6915","post","type-post","status-publish","format-standard","hentry","category-nhs-healthcare","tag-dartford-and-gravesham-nhs-trust","tag-frontline-digitisation","tag-government-public-sector-journal","tag-government-journal","tag-gpsj","tag-gpsj-magazine","tag-himss-emram","tag-new-hospital-programme","tag-nhs","tag-nhs-it","tag-public-sector","tag-public-sector-journal","tag-public-sector-magazine","tag-secretary-of-state-for-health","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpsj.co.uk\/?p=6915\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal\" \/>\n<meta property=\"og:description\" content=\"Last year\u2019s Budget set aside \u00a32.1 billion for NHS IT, and the autumn statement confirmed the capital is still there, but it looks like most of the money is headed for Frontline Digitisation. The Highland Marketing advisory board considers how this pattern of putting money into health tech, taking it out again, shaking up the Continue reading Step up for the NHS digital funding hokey-cokey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gpsj.co.uk\/?p=6915\" \/>\n<meta property=\"og:site_name\" content=\"Government &amp; Public Sector Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T12:33:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T12:34:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg\" \/>\n<meta name=\"author\" content=\"The GPSJ Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The GPSJ Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915\"},\"author\":{\"name\":\"The GPSJ Team\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\"},\"headline\":\"Step up for the NHS digital funding hokey-cokey\",\"datePublished\":\"2023-01-17T12:33:38+00:00\",\"dateModified\":\"2023-01-17T12:34:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915\"},\"wordCount\":1472,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Highland-Marketing-advisory-board-LATEST.jpg\",\"keywords\":[\"Dartford and Gravesham NHS Trust\",\"Frontline Digitisation.\",\"Government &amp; Public Sector Journal\",\"Government Journal\",\"GPSJ\",\"GPSJ Magazine\",\"HIMSS EMRAM\",\"New Hospital Programme\",\"NHS\",\"NHS IT\",\"public sector\",\"Public Sector Journal\",\"Public Sector Magazine\",\"Secretary of State for Health\"],\"articleSection\":[\"NHS &amp; Healthcare\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915\",\"name\":\"Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Highland-Marketing-advisory-board-LATEST.jpg\",\"datePublished\":\"2023-01-17T12:33:38+00:00\",\"dateModified\":\"2023-01-17T12:34:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#primaryimage\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Highland-Marketing-advisory-board-LATEST.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Highland-Marketing-advisory-board-LATEST.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=6915#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gpsj.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Step up for the NHS digital funding hokey-cokey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/\",\"name\":\"Government &amp; Public Sector Journal\",\"description\":\"Public Sector, Government, business, stories and news along with latest developments, research, thought leadership, strategy, policy and insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\",\"name\":\"The GPSJ Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"caption\":\"The GPSJ Team\"},\"sameAs\":[\"http:\\\/\\\/gpsj.co.uk\"],\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gpsj.co.uk\/?p=6915","og_locale":"en_GB","og_type":"article","og_title":"Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal","og_description":"Last year\u2019s Budget set aside \u00a32.1 billion for NHS IT, and the autumn statement confirmed the capital is still there, but it looks like most of the money is headed for Frontline Digitisation. The Highland Marketing advisory board considers how this pattern of putting money into health tech, taking it out again, shaking up the Continue reading Step up for the NHS digital funding hokey-cokey","og_url":"https:\/\/www.gpsj.co.uk\/?p=6915","og_site_name":"Government &amp; Public Sector Journal","article_published_time":"2023-01-17T12:33:38+00:00","article_modified_time":"2023-01-17T12:34:08+00:00","og_image":[{"url":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg","type":"","width":"","height":""}],"author":"The GPSJ Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The GPSJ Team","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gpsj.co.uk\/?p=6915#article","isPartOf":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915"},"author":{"name":"The GPSJ Team","@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a"},"headline":"Step up for the NHS digital funding hokey-cokey","datePublished":"2023-01-17T12:33:38+00:00","dateModified":"2023-01-17T12:34:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915"},"wordCount":1472,"commentCount":0,"image":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915#primaryimage"},"thumbnailUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg","keywords":["Dartford and Gravesham NHS Trust","Frontline Digitisation.","Government &amp; Public Sector Journal","Government Journal","GPSJ","GPSJ Magazine","HIMSS EMRAM","New Hospital Programme","NHS","NHS IT","public sector","Public Sector Journal","Public Sector Magazine","Secretary of State for Health"],"articleSection":["NHS &amp; Healthcare"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gpsj.co.uk\/?p=6915#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gpsj.co.uk\/?p=6915","url":"https:\/\/www.gpsj.co.uk\/?p=6915","name":"Step up for the NHS digital funding hokey-cokey - Government &amp; Public Sector Journal","isPartOf":{"@id":"https:\/\/www.gpsj.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915#primaryimage"},"image":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915#primaryimage"},"thumbnailUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg","datePublished":"2023-01-17T12:33:38+00:00","dateModified":"2023-01-17T12:34:08+00:00","author":{"@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a"},"breadcrumb":{"@id":"https:\/\/www.gpsj.co.uk\/?p=6915#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gpsj.co.uk\/?p=6915"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gpsj.co.uk\/?p=6915#primaryimage","url":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg","contentUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2023\/01\/Highland-Marketing-advisory-board-LATEST.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gpsj.co.uk\/?p=6915#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gpsj.co.uk\/"},{"@type":"ListItem","position":2,"name":"Step up for the NHS digital funding hokey-cokey"}]},{"@type":"WebSite","@id":"https:\/\/www.gpsj.co.uk\/#website","url":"https:\/\/www.gpsj.co.uk\/","name":"Government &amp; Public Sector Journal","description":"Public Sector, Government, business, stories and news along with latest developments, research, thought leadership, strategy, policy and insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gpsj.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a","name":"The GPSJ Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","caption":"The GPSJ Team"},"sameAs":["http:\/\/gpsj.co.uk"],"url":"https:\/\/www.gpsj.co.uk\/?author=3"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/6915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6915"}],"version-history":[{"count":2,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/6915\/revisions"}],"predecessor-version":[{"id":6918,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/6915\/revisions\/6918"}],"wp:attachment":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}