{"id":8641,"date":"2024-08-28T22:15:17","date_gmt":"2024-08-28T21:15:17","guid":{"rendered":"https:\/\/www.gpsj.co.uk\/?p=8641"},"modified":"2024-08-28T22:19:07","modified_gmt":"2024-08-28T21:19:07","slug":"time-for-the-public-sector-to-take-the-lead-in-driving-efficiencies-and-change","status":"publish","type":"post","link":"https:\/\/www.gpsj.co.uk\/?p=8641","title":{"rendered":"Time for the public sector to take the lead in driving efficiencies and change"},"content":{"rendered":"\n<p><strong>By Barley Laing, the UK Managing Director at <\/strong><a href=\"https:\/\/www.melissa.com\/uk\/\"><strong>Melissa<\/strong><\/a><\/p>\n\n\n\n<p>The new government has new objectives and expectations, with an emphasis on positive change and efficiencies, which is important during a period when public expenditure is under pressure like never before.<\/p>\n\n\n\n<p>Now is the time for the public sector to take the lead in driving efficiency savings and change &#8211; the focus of Labour\u2019s manifesto &#8211; which are interlinked. However, for both to take place there has to be access to clean data on citizens and the appropriate technology to deliver it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-743x1024.jpg\" alt=\"\" class=\"wp-image-8643\" style=\"width:213px;height:auto\" srcset=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-743x1024.jpg 743w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-218x300.jpg 218w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-768x1059.jpg 768w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-1114x1536.jpg 1114w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-1485x2048.jpg 1485w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-109x150.jpg 109w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ-400x552.jpg 400w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/Barley-headshot-GPSJ.jpg 1512w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><figcaption class=\"wp-element-caption\"><em>Barley Laing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Obtaining clean data on citizens<\/strong><\/p>\n\n\n\n<p>When, according to MIT Sloan, the cumulative cost of inaccurate data is <a href=\"https:\/\/sloanreview.mit.edu\/article\/seizing-opportunity-in-data-quality\/\">between 15 per cent to 25 per cent of revenue<\/a> for most organisations, sourcing and maintaining accurate data on citizens is vital. The simple truth is poor quality data wastes resources, undermines everyday operations and communications \u2013 particularly personalised communications to citizens.<\/p>\n\n\n\n<p>It will lead to the delivery of communications that often aren\u2019t relevant or might not even reach the intended user, leading to reputation damage because citizens won\u2019t be happy to see public money wasted in this way.<\/p>\n\n\n\n<p>Inaccurate user data will also negatively impact on effective decision making. Using poor quality data to inform the future of a service, or the creation of a new one, will have consequences for effective resource allocation. This isn\u2019t the type of change the government is looking for.<\/p>\n\n\n\n<p><strong>Delivering clean data<\/strong><\/p>\n\n\n\n<p>All that\u2019s required are simple changes to the <a href=\"https:\/\/www.melissa.com\/uk\/data-quality\">data quality process<\/a> at the onboarding stage and for held data. A good start is to access technology such as an <a href=\"https:\/\/www.melissa.com\/uk\/address-autocomplete\">Address Autocomplete<\/a> or Lookup service that delivers an appropriately formatted, correct address when the user begins to input theirs.<\/p>\n\n\n\n<p>It necessitates deduplicating data using an advanced fuzzy matching tool to merge and purge the most challenging records, and therefore avoid the sending of multiple communications to the same user.<\/p>\n\n\n\n<p>Also essential is undertaking <a href=\"https:\/\/www.melissa.com\/uk\/data-cleanse\">data cleansing<\/a> or suppression to highlight those who have moved, are no longer at the address on file or are deceased.<\/p>\n\n\n\n<p>It\u2019s important to source a data cleaning platform that can undertake all these actions &#8211; a scalable data cleaning software-as-a-service (SaaS) tool \u2013 which can be accessed in a matter of hours and doesn\u2019t require coding, integration or training. It\u2019s the best way to obtain accurate data on citizens to improve communications, and make learnings for effective decision making, which will help to deliver positive change and improve efficiencies.<\/p>\n\n\n\n<p><strong>Embrace technology to prevent fraud<\/strong><\/p>\n\n\n\n<p>Putting a stop to fraud is also a vital part of the journey to improve efficiencies, with the Cabinet Office estimating that fraud and error costs the public purse up to \u00a351.8 billion every year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-1024x683.jpg\" alt=\"\" class=\"wp-image-8642\" style=\"width:302px;height:auto\" srcset=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-1024x683.jpg 1024w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-300x200.jpg 300w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-768x512.jpg 768w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-1536x1024.jpg 1536w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-2048x1365.jpg 2048w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-150x100.jpg 150w, https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2024\/08\/LONDON-WESTMINSTER-109-400x267.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>With the plethora of identity documents to review from around the word, and levels of fraud remaining stubbornly high, using an electronic identity verification (eIDV) platform is the way forward to undertake <a href=\"https:\/\/www.melissa.com\/uk\/identity-verification\">ID verification<\/a>. An automated tool such as this can be accessed via delivery mechanisms, including an \u201cout-of-the-box\u201d user interface with no integration required; or a cloud API (application programming interface); and scaled up or down according to the requirements of the users.<\/p>\n\n\n\n<p>With these platforms being \u201calways on\u201d they are able, in real-time, to cross-check the names, addresses, email addresses and phone numbers provided by applicants during remote onboarding. This delivers a good experience, while preventing fraud. Sourcing an eIDV tool with access to billions of consumer and business records from reputable sources around the world, such as government, utility and credit agencies is recommended for the best outcome.<\/p>\n\n\n\n<p>Using such an automated platform is significantly quicker, more accurate and cost effective for undertaking ID verification and preventing fraud when compared with manual checks. There\u2019s no additional staffing or training costs, and there\u2019s no risk of human error when using this technology.<\/p>\n\n\n\n<p><strong>The value of Microsoft SQL Server<\/strong><\/p>\n\n\n\n<p>While I\u2019ve already covered SaaS and cloud APIs as ways to integrate technology onto your systems to drive efficiencies, one of the most valuable for the public sector is via Microsoft SQL Server.<\/p>\n\n\n\n<p>The Microsoft SQL Server database management system is already used by many in the public sector. It offers a great route to easily access third-party applications via SQL Server Integration Services (SSIS), because it acts as a connector between systems, and functions at a high operating speed. Services can be simply accessed without further integration &#8211; just drag, drop and start using \u2013 to quickly benefit from efficiency savings.<\/p>\n\n\n\n<p>Using SQL it\u2019s not necessary to outsource anything or undergo complex data privacy and compliance because you are in control, with data remaining behind your organisation\u2019s firewall. Therefore, there\u2019s no danger of any data breaches.<\/p>\n\n\n\n<p>However, it\u2019s important to take into account that all connector technologies have their strengths. It\u2019s simply a case of choosing the appropriate option for you that efficiently delivers the technology you need.<\/p>\n\n\n\n<p>With a new government at the helm now is the time drive efficiencies and positive change by sourcing the appropriate technology to clean data on citizens, implement ID checks to prevent fraud, and access suitable connector technology to integrate it. It\u2019s vital to get ahead in demonstrating efficiencies and positive change with resources set to be allocated in the autumn budget.<\/p>\n\n\n\n<p>For more information about Melissa and their data quality and ID verification services please visit: <a href=\"http:\/\/www.melissa.com\/uk\">www.melissa.com\/uk<\/a>, email: <a href=\"mailto:barley.laing@melissa.com\">barley.laing@melissa.com<\/a> or call: 020 7718 0070.<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>By Barley Laing, the UK Managing Director at Melissa<\/p>\n<p>The new government has new objectives and expectations, with an emphasis on positive change and efficiencies, which is important during a period when public expenditure is under pressure like never before.<\/p>\n<p>Now is the time for the public sector to take the lead in driving <\/p>\n<p>Continue reading <a href=\"https:\/\/www.gpsj.co.uk\/?p=8641\">Time for the public sector to take the lead in driving efficiencies and change<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1312,1],"tags":[2625,592,1069,4164,4157,283,25,417,26,264,3058,2626,4165,416,422,3904,1741],"class_list":["post-8641","post","type-post","status-publish","format-standard","hentry","category-central-government","category-it-it-security","tag-barley-laing","tag-cloud","tag-data","tag-efficiency","tag-election","tag-government","tag-government-public-sector-journal","tag-government-journal","tag-gpsj","tag-gpsj-magazine","tag-id-verification","tag-melissa","tag-microsoft-sql-server","tag-public-sector-journal","tag-public-sector-magazine","tag-saas-2","tag-transformation","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Time for the public sector to take the lead in driving efficiencies and change - Government &amp; Public Sector Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpsj.co.uk\/?p=8641\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time for the public sector to take the lead in driving efficiencies and change - Government &amp; Public Sector Journal\" \/>\n<meta property=\"og:description\" content=\"By Barley Laing, the UK Managing Director at Melissa The new government has new objectives and expectations, with an emphasis on positive change and efficiencies, which is important during a period when public expenditure is under pressure like never before. 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