{"id":9332,"date":"2025-01-29T18:53:36","date_gmt":"2025-01-29T17:53:36","guid":{"rendered":"https:\/\/www.gpsj.co.uk\/?p=9332"},"modified":"2025-01-29T18:54:55","modified_gmt":"2025-01-29T17:54:55","slug":"sam-neville-joins-the-highland-marketing-advisory-board","status":"publish","type":"post","link":"https:\/\/www.gpsj.co.uk\/?p=9332","title":{"rendered":"Sam Neville joins the Highland Marketing advisory board"},"content":{"rendered":"\n

Bringing a passion for nursing and safety she looks forward to being part of a leading forum for debate on the big issues shaping health tech and the digital health industry<\/strong><\/p>\n\n\n

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Sam Neville<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Leading chief nursing information officer Sam Neville is joining the Highland Marketing advisory board. Sam brings a passion for nursing and safety to the board, which debates the big issues in NHS IT and advises the specialist health tech agency and its clients.<\/p>\n\n\n\n

She has been a nurse for 30 years and became interested in the potential of digital in healthcare when she led an e-NEWS scoring implementation at what is now Mid and South Essex NHS Trust. She is currently associate director of clinical applications and CNIO at the trust, as well as regional CNIO and clinical safety officer for the East of England.<\/p>\n\n\n\n

\u201cPeople often ask me: \u2018Are you still a nurse?\u2019,\u201d she said. \u201cAnd I say: \u2018Yes, I am still a registered nurse, but I am using that to make sure IT works for nurses and midwives.\u2019 For that reason, I like to be involved in a wide range of organisations and forums, so I can support through shared learning from my multi-faceted roles and gain new insights.<\/p>\n\n\n\n

\u201cAs a jobbing CNIO, I thought the Highland Marketing advisory board looked like a great opportunity. I am really looking forward to hearing from such a diverse group of digital health experts and I am confident I can give things back, by bringing the nursing perspective to bear.\u201d<\/p>\n\n\n\n

Sam started her career at Basildon and Thurrock University Hospital NHS Trust, where she developed an interest in surgery. She held a series of increasingly senior positions, including head of nursing and quality surgical services, before spending a decade as a matron.<\/p>\n\n\n\n

From there, she developed her interest in digital after seeing the potential of the e-observation and NEWS scoring system to make information about patient status visible to clinical and operational teams, so they could use it to deliver optimal care.<\/p>\n\n\n\n

Sam went on to become clinical informatics lead nurse and then CNIO five years\u2019 ago. She added her regional responsibilities two years\u2019 ago, and now splits her work week between the trust and the region to bring together a holistic approach to digital transformation in clinical practice.  <\/p>\n\n\n\n

Her expertise meant she was also asked to contribute to the Phillips-Ives Review, which was set up by the previous government to review the digital skills of nurses and midwives and to make recommendations about the capabilities, education and training they will need in the future.<\/p>\n\n\n\n

The review has not been published, but Sam argues it should inform the digital elements of the 10 Year Health Plan due next year. \u201cPeople still say that nurses are not digitally literate, but that is not true these days,\u201d she says.<\/p>\n\n\n\n

\u201cThere are many nurses coming into the profession who have grown up with smart phones and are eager to use the kind of technology at work that they use in their day to day lives. We need to make sure they have good, usable systems and the right capabilities to do that.\u201d<\/p>\n\n\n\n

Mark Venables, chief executive of Highland Marketing, said: \u201cIt is excellent news that Sam has agreed to join our advisory board. Nurses and midwives make a third of the total NHS workforce, so it is vital that their perspective is considered when digital developments are being discussed, planned, and implemented.<\/p>\n\n\n\n

\u201cSam will bring that perspective to the advisory board\u2019s discussions, and provide vital insight for our clients, who work in all areas of health and medtech.\u201d<\/p>\n\n\n\n

Highland Marketing is an established research, PR, marketing and content agency with more than 20 years\u2019 experience in digital health.<\/p>\n\n\n\n

It currently employs or works with more than 30 experts in strategy, campaigns, and sales acceleration, as well as contributing to the wider development of its sector, through the work of its advisory board, and its partnerships with health and med tech organisations.<\/p>\n","protected":false},"excerpt":{"rendered":"\n

Bringing a passion for nursing and safety she looks forward to being part of a leading forum for debate on the big issues shaping health tech and the digital health industry<\/p>\n

Sam Neville <\/p>\n

Leading chief nursing information officer Sam Neville is joining the Highland Marketing advisory board. Sam brings a passion for nursing and <\/p>\n

Continue reading Sam Neville joins the Highland Marketing advisory board<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[754,9],"tags":[3932,4146,25,417,26,264,1877,2167,122,1025,310,422],"class_list":["post-9332","post","type-post","status-publish","format-standard","hentry","category-appointments","category-nhs-healthcare","tag-cnio","tag-digital-health","tag-government-public-sector-journal","tag-government-journal","tag-gpsj","tag-gpsj-magazine","tag-highland-marketing","tag-highland-marketing-advisory-board","tag-nhs","tag-nhs-it","tag-public-sector","tag-public-sector-magazine","odd"],"yoast_head":"\nSam Neville joins the Highland Marketing advisory board - Government & Public Sector Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpsj.co.uk\/?p=9332\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sam Neville joins the Highland Marketing advisory board - Government & Public Sector Journal\" \/>\n<meta property=\"og:description\" content=\"Bringing a passion for nursing and safety she looks forward to being part of a leading forum for debate on the big issues shaping health tech and the digital health industry Sam Neville Leading chief nursing information officer Sam Neville is joining the Highland Marketing advisory board. 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