{"id":9736,"date":"2025-04-19T19:09:53","date_gmt":"2025-04-19T18:09:53","guid":{"rendered":"https:\/\/www.gpsj.co.uk\/?p=9736"},"modified":"2025-04-19T19:11:14","modified_gmt":"2025-04-19T18:11:14","slug":"dr-jason-broch-joins-the-highland-marketing-advisory-board","status":"publish","type":"post","link":"https:\/\/www.gpsj.co.uk\/?p=9736","title":{"rendered":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0"},"content":{"rendered":"\n

Leeds GP and CCIO will bring an important primary care perspective to the leading health tech agency\u2019s panel of NHS IT professionals and industry experts <\/strong> <\/p>\n\n\n\n

The Highland Marketing advisory board has welcomed a new member – Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation.  <\/p>\n\n\n\n

Dr Broch brings a wealth of experience to the board, which debates issues in digital health and advises the specialist health tech agency and its clients on policy, procurement and implementation.  <\/p>\n\n\n

\n
\"\"
Dr Jason Broch<\/figcaption><\/figure>\n<\/div>\n\n\n

He is a GP partner at the Oakwood Lane Medical Practice in Leeds and medical director and chief clinical innovation and information officer at Leeds Health and Care Partnership, which unites organisations from across the city to improve health and wellbeing.  <\/p>\n\n\n\n

\u201cWhat drives me is trying to make the experience of the NHS better for staff and for patients,\u201d he says. \u201cMost of what we do is communication, whether that is consulting with patients or with colleagues.  <\/p>\n\n\n\n

\u201cDigital has a huge role to play in bringing together fragmented services, removing duplication during handovers, and improving the experience of care for patients. I\u2019m also interested in using data for quality improvement and for population health management.  <\/p>\n\n\n\n

\u201cAnd also in how we can be clear about what we are trying to achieve, collectively, and how we can deliver maximum value for patients with the resources available to us.\u201d <\/p>\n\n\n\n

Dr Broch is joining the Highland Marketing advisory board at a difficult but potentially exciting inflexion point for health tech.  <\/p>\n\n\n\n

The NHS is facing huge demand and financial pressure, and the government has embarked on a rapid reorganisation of its central and commissioning bodies, which have important roles in delivering infrastructure, national systems, and data collection and analysis.  <\/p>\n\n\n\n

Yet the government is also committed to a shift from analogue to digital as part of its 10 Year Plan for Health, which will also seek to shift care from hospital to community, and from treatment to prevention.    <\/p>\n\n\n\n

Dr Broch says: \u201cI am optimistic. Yes, we have had the pandemic, and there are questions about funding and capacity, and we need to address inequalities. But there are things that put us in a good position for the future.  <\/p>\n\n\n\n

\u201cWe have electronic health records in place, we have more data than ever before, so we can start measuring the things that really matter to people, and there is a lot of new technology coming on stream.  <\/p>\n\n\n\n

\u201cThere are still issues that we need to address around infrastructure, and integration, and taking people with us, but I think we are on the cusp of real change.\u201d  <\/p>\n\n\n\n

Highland Marketing is an established research, PR, marketing and sales acceleration agency with more than 20 years\u2019 experience in digital health. Its advisory board is comprised of experts working in NHS health tech and leading suppliers.   <\/p>\n\n\n\n

\u201cI think the best way to learn and to challenge yourself is to be part of conversations,\u201d Dr Broch adds. \u201cWhen you look around the table, there are lots of people with different expertise, so being part of that feels like a huge opportunity.\u201d  <\/p>\n\n\n\n

Mark Venables, chief executive of Highland Marketing, said: \u201cWe are very pleased that Dr Broch has agreed to join our advisory board. Primary care is a critical sector of the NHS. It is also one that digitised early and has continued to innovate.  <\/p>\n\n\n\n

\u201cThat means it is vital that the primary care perspective is considered when further digital developments are being discussed, planned, and implemented.  <\/p>\n\n\n\n

\u201cDr Broch will bring that perspective to the advisory board\u2019s discussions and provide vital insight for our clients, who work in all areas of health tech and med tech.\u201d  <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"\n

Leeds GP and CCIO will bring an important primary care perspective to the leading health tech agency\u2019s panel of NHS IT professionals and industry experts  <\/p>\n

The Highland Marketing advisory board has welcomed a new member – Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation.  <\/p>\n

Continue reading Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[1069,4467,25,417,1936,3892,1877,3483,3579,4468,416,422,1748],"class_list":["post-9736","post","type-post","status-publish","format-standard","hentry","category-nhs-healthcare","tag-data","tag-dr-jason-broch","tag-government-public-sector-journal","tag-government-journal","tag-gp","tag-health-tech","tag-highland-marketing","tag-leeds","tag-mark-venables","tag-oakwood-lane-medical-practice","tag-public-sector-journal","tag-public-sector-magazine","tag-secretary-of-state-for-health","odd"],"yoast_head":"\nDr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpsj.co.uk\/?p=9736\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal\" \/>\n<meta property=\"og:description\" content=\"Leeds GP and CCIO will bring an important primary care perspective to the leading health tech agency\u2019s panel of NHS IT professionals and industry experts   The Highland Marketing advisory board has welcomed a new member – Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation.   Continue reading Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gpsj.co.uk\/?p=9736\" \/>\n<meta property=\"og:site_name\" content=\"Government & Public Sector Journal\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-19T18:09:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-19T18:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The GPSJ Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The GPSJ Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736\"},\"author\":{\"name\":\"The GPSJ Team\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\"},\"headline\":\"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0\",\"datePublished\":\"2025-04-19T18:09:53+00:00\",\"dateModified\":\"2025-04-19T18:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736\"},\"wordCount\":658,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/HIGHLAND-5.png\",\"keywords\":[\"Data\",\"Dr Jason Broch\",\"Government & Public Sector Journal\",\"Government Journal\",\"GP\",\"Health Tech\",\"Highland Marketing\",\"Leeds\",\"Mark Venables\",\"Oakwood Lane Medical Practice\",\"Public Sector Journal\",\"Public Sector Magazine\",\"Secretary of State for Health\"],\"articleSection\":[\"NHS & Healthcare\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736\",\"name\":\"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/HIGHLAND-5.png\",\"datePublished\":\"2025-04-19T18:09:53+00:00\",\"dateModified\":\"2025-04-19T18:11:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#primaryimage\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/HIGHLAND-5.png\",\"contentUrl\":\"https:\\\/\\\/www.gpsj.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/HIGHLAND-5.png\",\"width\":800,\"height\":549},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?p=9736#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gpsj.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/\",\"name\":\"Government & Public Sector Journal\",\"description\":\"Public Sector, Government, business, stories and news along with latest developments, research, thought leadership, strategy, policy and insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gpsj.co.uk\\\/#\\\/schema\\\/person\\\/d54386f99736367ec2789825fed93b4a\",\"name\":\"The GPSJ Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g\",\"caption\":\"The GPSJ Team\"},\"sameAs\":[\"http:\\\/\\\/gpsj.co.uk\"],\"url\":\"https:\\\/\\\/www.gpsj.co.uk\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gpsj.co.uk\/?p=9736","og_locale":"en_GB","og_type":"article","og_title":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal","og_description":"Leeds GP and CCIO will bring an important primary care perspective to the leading health tech agency\u2019s panel of NHS IT professionals and industry experts   The Highland Marketing advisory board has welcomed a new member – Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation.   Continue reading Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0","og_url":"https:\/\/www.gpsj.co.uk\/?p=9736","og_site_name":"Government & Public Sector Journal","article_published_time":"2025-04-19T18:09:53+00:00","article_modified_time":"2025-04-19T18:11:14+00:00","og_image":[{"width":800,"height":549,"url":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png","type":"image\/png"}],"author":"The GPSJ Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The GPSJ Team","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gpsj.co.uk\/?p=9736#article","isPartOf":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736"},"author":{"name":"The GPSJ Team","@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a"},"headline":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0","datePublished":"2025-04-19T18:09:53+00:00","dateModified":"2025-04-19T18:11:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736"},"wordCount":658,"commentCount":0,"image":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736#primaryimage"},"thumbnailUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png","keywords":["Data","Dr Jason Broch","Government & Public Sector Journal","Government Journal","GP","Health Tech","Highland Marketing","Leeds","Mark Venables","Oakwood Lane Medical Practice","Public Sector Journal","Public Sector Magazine","Secretary of State for Health"],"articleSection":["NHS & Healthcare"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gpsj.co.uk\/?p=9736#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gpsj.co.uk\/?p=9736","url":"https:\/\/www.gpsj.co.uk\/?p=9736","name":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0 - Government & Public Sector Journal","isPartOf":{"@id":"https:\/\/www.gpsj.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736#primaryimage"},"image":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736#primaryimage"},"thumbnailUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png","datePublished":"2025-04-19T18:09:53+00:00","dateModified":"2025-04-19T18:11:14+00:00","author":{"@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a"},"breadcrumb":{"@id":"https:\/\/www.gpsj.co.uk\/?p=9736#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gpsj.co.uk\/?p=9736"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gpsj.co.uk\/?p=9736#primaryimage","url":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png","contentUrl":"https:\/\/www.gpsj.co.uk\/wp-content\/uploads\/2025\/04\/HIGHLAND-5.png","width":800,"height":549},{"@type":"BreadcrumbList","@id":"https:\/\/www.gpsj.co.uk\/?p=9736#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gpsj.co.uk\/"},{"@type":"ListItem","position":2,"name":"Dr Jason Broch joins the Highland Marketing advisory board\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.gpsj.co.uk\/#website","url":"https:\/\/www.gpsj.co.uk\/","name":"Government & Public Sector Journal","description":"Public Sector, Government, business, stories and news along with latest developments, research, thought leadership, strategy, policy and insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gpsj.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.gpsj.co.uk\/#\/schema\/person\/d54386f99736367ec2789825fed93b4a","name":"The GPSJ Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13cdd73dc4abbd6e05b80a0562c7c553a9104ad2e5e96ee20afca2c462894143?s=96&d=blank&r=g","caption":"The GPSJ Team"},"sameAs":["http:\/\/gpsj.co.uk"],"url":"https:\/\/www.gpsj.co.uk\/?author=3"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9736"}],"version-history":[{"count":3,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9736\/revisions"}],"predecessor-version":[{"id":9741,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9736\/revisions\/9741"}],"wp:attachment":[{"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpsj.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}