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BETT Middle East ' a great success!

Thousands of educators came to experience the first ever BETT Middle East at the Abu Dhabi National Exhibition Centre, proving the show to be an outstanding success.

Held on Sunday 21 and Monday 22 November 2010, BETT Middle East provided the opportunity for teachers and education ministers from in and around the Middle East to touch, test and discover the very latest technology in education solutions. Co-located with Building Future Education (BFE) MENA, the event highlighted the phenomenal impact that technology can have on teaching and learning.

On the first day, H.E. Humaid Al Qatami, UAE Minister of Education attended the opening ceremony along with a number of other prominent dignitaries. This was then followed by a keynote address from Prof. Ralph Tabberer, chief of schools, and COO MENASA, GEMS Education, on the achievement of ‘world class’ learning in the Middle East. He was supported by a number of exceptionally experienced panellists including Haif Bannayan, CEO, Jordan Education Initiative and Dr. Hala Taweel, President, University of the Middle East Project (UME) to name just two.

On the second day of this two day event, show organisers, Emap Connect, were honoured to welcome H.H. Sheikh Mansour Bin Zayed Al-Nahyan, Minister of Presidential Affairs and Vice President of Abu Dhabi Education Council (ADEC).

Throughout the show, the popular World Class Learning central feature attracted hundreds of visitors, wanting to see children demonstrating to teachers their use of ICT solutions in a real learning environment. Led by Professor Stephen Heppell, the feature demonstrated how technology can help to break down barriers and enhance communication. Richard Noble OBE invited students to take part in a competition to design a BLOODHOUND vehicle to raise awareness of the importance of science, technology, engineering and maths (STEM) in education. During the afternoon of the first day, the BLOODHOUND SSC challenge sponsored by Promethean awarded certificates to the student winner and runner up in each age group category.

Debbie French, event director for BETT Middle East commented: -With technology increasingly recognised as a successful tool for transforming teaching and learning, BETT Middle East really did provide a phenomenal opportunity for educators within the middle east to see this for themselves. We are thrilled by the region’s response to the first BETT Middle East, and are grateful to all the exhibitors who offered inspiring demonstrations. We look forward to an even bigger and better show next year.”

Endorsed by the Abu Dhabi Education Council, BETT Middle East, its feature areas and exhibitors inspired a wide range of educators over the two days. Nearly 100 percent of exhibitors have already confirmed their booking for BETT Middle East 2011. For more information please visit

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