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August 2020
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RecycleBank, the company behind the UK’s first rewards for recycling scheme, continues to demonstrate its commitment to the UK with the appointment of managing director, Sue Igoe. A founding employee of the US-based company and a member of its executive management team, Sue will be responsible for leading the growth of RecycleBank’s popular environmental rewards programme in the UK.

Prior to taking up the position of UK MD, Sue held the position of vice president of marketing, where she was responsible for developing the RecycleBank brand on a global scale. During the early stages of the company, Sue also managed the technology, rewards, sales and marketing teams. RecycleBank has significantly increased recycling volumes across the US, where it services one million people across 25 states and has boosted recycling rates between 30 – 80 per cent.

Sue brings a great deal of experience to the role, having been involved in the launch of a number of successful new start-ups, including micro-venture capital fund, Agora Partnerships, and a thriving online men’s lifestyle magazine which was successfully sold to Playboy Enterprises.

Sue, who is relocating from New York to take up the newly created position, commented: -Sending waste to landfill has a negative impact on the quality of the air we breathe, the water we drink and the land around us. Reducing the quantity of waste sent to landfill is vitally important in improving and maintaining the natural environment.

-A high percentage of domestic household waste can easily be recycled, and is a great way to reduce landfill. At RecycleBank we’re working with councils to make recycling even easier, for both the householder and the council, and not to mention a great deal more rewarding.

-The scheme has proven incredibly successful throughout the US and we’re working with a number of councils in the UK to make the scheme available to as many households as possible.”

The RecycleBank scheme awards Points to households for recycling, which can then be viewed via an online account, and redeemed at both local and national retailers, restaurants and leisure facilities or even donated to charity. Over 68 per cent of the 6,500 households involved in the UK’s first RecycleBank scheme, in the Royal Borough of Windsor and Maidenhead, have activated their RecycleBank accounts, earning over 4.5m RecycleBank Points since the June 2009 launch.

The success of the Royal Borough of Windsor and Maidenhead scheme resulted in the launch of a second RecycleBank scheme in October last year. Over 10,000 households in the Cheshire Borough of Halton are involved in the reward programme.

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