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October 2020
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Competition for emergency service cadets encourages young film-makers to shout out for safer roads

Brake, the road safety charity, has launched an exciting new competition to inspire young people to raise awareness and campaign for safer roads.

Brake’s Project24 competition, in partnership with Coop Insurance, asks 11-18 year-olds to create their own 24-second short film that raises awareness about a road safety subject of their choice.

The title ‘Project24’ was chosen as figures from the World Health Organization show 1.35 million people are killed on the roads each year – the equivalent of one person every 24 seconds [1].

Road crashes are now the eighth leading cause of death worldwide and the leading cause of death for people aged 5-29.

The contest is open to emergency service cadets. By registering, community leaders receive free resources including presentation slides, filming tips and fact sheets.

Young people across the UK are encouraged to enter Project24 by creating their own 24-second videos raising awareness of a road safety topic of their choice and the solutions available to make roads safer, or to inspire people to campaign for safe and healthy journeys.

Entries could include interviews, animations, poetry, artwork, music or anything else the young people feel like making – as long as it lasts no more than 24 seconds.

Brake project24 students making film

The best entries will be showcased by Brake through its website and social media channels across the globe. And winners will receive prizes for themselves and for their schools, including attendance at a special awards reception.

The final date for entries is 4pm on Friday 3 April 2020. Winners will be announced in May.

For more information visit or email

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