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The real cost of cash-first: Rethinking crisis payments as risks mount

By Mark Bufton, Senior Business Development Manager at BHN

Mark Bufton

For years, local welfare schemes have faced a quiet tension: how to provide emergency financial help quickly, while ensuring public funds are used responsibly. These schemes are designed to support people facing acute financial hardship – often those on low incomes, families struggling to meet essential costs, or individuals experiencing sudden crises such as job loss, illness, or unexpected bills.

Under the Household Support Fund (HSF), many councils relied heavily on vouchers – for supermarkets, energy or specific retailers – in part because guidance placed significant emphasis on the risks associated with cash payments. The funding aimed to ensure support was directed towards essential living costs during a prolonged cost-of-living crisis.

With the introduction of the Crisis and Resilience Fund (CRF) in April 2026, the government has signalled a clear shift in approach. For the first time, national guidance explicitly sets out a “cash-first” principle for crisis payments, positioning cash as the default form of support.

The logic behind it is easy to see. Cash usage is flexible and gives recipients autonomy over how they meet their immediate needs. But as this approach gains traction, it also raises important questions about risk, accountability and long-term outcomes.

The logic behind it is easy to see. Cash usage is flexible and gives recipients autonomy over how they meet their immediate needs. But as this approach gains traction, it also raises important questions about risk, accountability and long-term outcomes.

What does “cash-first” actually mean?

In practice, cash-first prioritises direct payments. This can include bank transfers, cash-out vouchers or other mechanisms that allow recipients to access and spend funds as they choose. While the guidance makes clear this is not a “cash-only” approach, it establishes cash as the starting point, with alternatives used where deemed more appropriate.

This reflects a recognition that financial crises are rarely uniform. A broken appliance, an urgent travel cost or a delayed wage can quickly destabilise a household already under pressure. In these moments, flexibility matters.

However, flexibility without safeguards can create new challenges.

When flexibility introduces risk

The CRF guidance itself acknowledges that cash payments can carry risks, particularly given the scale of funding involved and the number of organisations responsible for delivery. While cash provides freedom of choice, there is limited control over how funds are ultimately spent.

This lack of control creates challenges for local authorities. Once funds are distributed, visibility is significantly reduced, making it harder to track outcomes, report on usage or demonstrate how public money is supporting essential needs. At a time of increasing scrutiny, this absence of clear data can undermine confidence in how support is delivered and evaluated.

For recipients, flexibility can come with its own pressures. In moments of crisis, individuals are often forced to make extremely difficult choices between competing priorities – rent

arrears versus food, energy bills versus transport or debt repayment versus immediate day-to-day needs. Seen as a way to encourage financial responsibility, it can feel more like throwing someone in at the deep end. Without guidance or structure, support can be stretched across multiple demands, reducing its overall impact.

For individuals facing complex or vulnerable circumstances, this lack of guardrails can have serious consequences, and safeguarding becomes a critical consideration. Local authorities have a duty not only to distribute funds quickly, but to ensure support does not unintentionally place individuals at greater risk.

In moments of crisis, decision-making is often shaped by stress and urgency. Without financial education or the right support or structure, even well-intentioned assistance may not always lead to the best long-term outcomes. In more acute cases, unrestricted cash can expose individuals to harm – particularly those experiencing domestic abuse or substance dependency. Funds may be taken from them, misused or spent in ways that undermine recovery, with no recourse once the payment has been made.

In these cases, the absence of safeguards can turn targeted support into an additional point of vulnerability.

The practical realities of cash-first

Beyond safeguarding, there are also practical challenges in how cash is accessed and used. The promise of immediate support does not always translate into reality. Local distribution points such as Post Offices can become overwhelmed, with long queues forming as large numbers of recipients attempt to access funds at the same time. For individuals with mobility issues, caring responsibilities or limited access to transport, simply collecting cash can become a barrier in itself.

Therefore, accessibility remains a significant concern. Not all recipients are able to travel easily, and for those with disabilities or living in rural areas, accessing physical cash points may be difficult or delayed. In a crisis, these frictions matter – delays in accessing support can mean children going hungry, families unable to heat their homes or households falling further into financial distress.

There are also limitations in how cash can actually be used. Not all essential service providers or retailers readily accept cash payments, as more and more businesses move towards digital banking only. This can create additional steps for recipients, who may need to deposit funds into a bank account before they can pay for critical services. For those who are unbanked or underbanked, this presents a significant barrier.

Even where bank accounts exist, challenges remain. Payments deposited into accounts may be absorbed by existing overdrafts or debts, reducing the intended impact of crisis support. In these cases, funds designed to cover essential needs may never reach their intended purpose, undermining the effectiveness of the support provided.

In this context, the question is not whether cash has benefits, but whether a cash-first approach provides the right balance between flexibility, protection and accountability.

A more balanced approach to crisis support

Alternative disbursement methods, such as prepaid cards and vouchers, offer a way to strike that balance.

These solutions retain many of the advantages of cash – speed, ease of access and reduced stigma – while introducing safeguards that help protect recipients and public funds. Spending parameters can be applied where appropriate, reducing the risk of misuse, while still allowing individuals to meet their essential needs.

At the same time, they provide local authorities with valuable data and reporting capabilities. This enables better tracking, auditing and evaluation of support, helping councils to refine their approach and demonstrate impact over time.

For example, BHN supports local authorities through prepaid solutions such as vouchers, prepaid cards or cash-out services, that can be issued digitally or physically and loaded quickly with crisis support funds. By bringing these options together in one place, BHN helps reduce the administrative burden on local government, acting as an outsourced partner to manage distribution end-to-end. This enables residents to access support without needing a bank account, while giving councils the visibility and control needed to maintain robust governance.

Such tools also help address accessibility challenges, ensuring support reaches those without bank accounts or reliable digital access, without compromising on oversight.

Speed matters in a crisis

The CRF guidance rightly sets an expectation that crisis payments should ideally be delivered within 48 hours of approval, reflecting the urgent nature of many requests for help.

In this context, speed is often cited as a key advantage of cash-first approaches. However, rapid access to funds is not exclusive to cash. Many local authorities are already using payment technologies that enable support to be accessed almost immediately.

Digital payment systems and cash-out mechanisms can allow residents to withdraw funds within minutes of a decision being made, without removing the safeguards and oversight that councils require.

Delivering this level of responsiveness relies on robust payment infrastructure. BHN supports local authorities through tools such as SMS-based payment systems, sometimes referred to as “Pay by Text”, which enable approved funds to be sent directly to a recipient’s phone and accessed almost immediately via ATM networks or cash-out locations.

For households facing an immediate financial shock, that speed can mean the difference between a short-term difficulty and a spiralling crisis.

Rethinking what effective support looks like

The move towards cash-first reflects a broader shift in how crisis support is understood – one that rightly prioritises dignity, speed and autonomy.

But these goals do not need to come at the expense of safety or accountability. In practice, the most effective approaches are those that combine flexibility with appropriate safeguards, ensuring support not only reaches people quickly, but also helps protect them and deliver meaningful outcomes.

Crucially, cash-first does not have to mean cash-only. There are solutions that enable recipients to access funds instantly and use them for essential needs, without the barriers associated with physical cash, removing the need to visit a retailer, Post Office or ATM to access the support they have been promised.

As the CRF rolls out, local authorities face a critical task: designing schemes that reflect the realities of financial hardship while maintaining responsibility for public funds.

Cash may be the starting point, but the greatest impact comes from solutions that combine its flexibility with greater control and visibility

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