OggaDoon, the leading Bristol-based PR agency, has shared highlights from their time working with the Ministry of Defence (MOD) and Logiq Consulting where they provided marketing and PR services to launch Secure by Design, UK Defence’s new approach to cyber security risk management. The collaboration saw OggaDoon research and produce a complex marketing and communications strategy to initiate cultural and behavioural change. This was followed through execution across the MOD generating substantial awareness and recognition and recall of Secure by Design, as project teams and leads adopted the new approach to reduce cyber vulnerabilities and increase resilience to attacks.
Secure by Design in Defence is the latest element in the UK Government’s adoption of early cyber risk identification and protection across its departments. For UK Defence and its supply chain, this heralds a purposeful shift from accreditation to ongoing self-assessment, moving cyber risk management into daily habitual activity. Secure by Design in Health, Secure by Design in Consumer Connectable Products and Secure by Design in the Cabinet Office are Government-led programmes that build towards a cyber-secure future for the UK.
OggaDoon was appointed in early 2022 to build a marketing programme that would reach people across all levels by utilising a multi-channel, multi-layered approach using shared key messages adapted to segmented audiences. With the MOD being a complex organisation with many levels and a myriad of stakeholders, information needed to be clear in catering to both military and civilian personnel to deliver awareness of this transformational shift in the organisation’s approach to cyber security.
Running alongside the development of the Secure by Design process, tooling and governance led by Logiq Consulting, the marketing communications plan was curated with audience engagement, research and testing over 15 months before the launch in July 2023. The launch and subsequent campaign combined strong, persistent internal communications and marketing, with external PR and media coverage as well as third-party event participation.
Internal to the MOD’s large headcount, OggaDoon, supported by Logiq Consulting, delivered regular communications including Lunch and Learns, Defnet articles, Secure by Design portal content, and weekly and monthly newsletter contributions. These were augmented with Defnet blogs, Town Hall sessions, an MOD-wide All Hands briefing, an All Questions session, an episode for the Cyber Confident podcast, 5+ case studies, 5+ fact sheets, 12+ articles for internal magazines/platforms, participation in internal cyber and security days, and a MODNET splash screen amongst other activities. OggaDoon was instructive in the inception of the Secure by Design portal (produced by Logiq Consulting). The Bristol PR firm also created the Secure by Design Working Comms Group which brought together communication leads from across the Frontline Commands and Top Level Budget holders.
Caroline Macdonald, CEO of OggaDoon, said:
“We used our experience of working with complex organisational structures to deliver effective marketing and communications for the launch of Secure by Design. It was a complicated process, keeping in mind the multiple organisations within the MOD and the sheer number of people employed.
“Following the initial launch, we continued to maintain the concentrated awareness marketing as we progressed throughout the organisation. At the same time, we started to deliver specific messaging about the finer details of Secure by Design, while adapting our content to suit the type of audience groups we were targeting.
“It’s been fantastic to see MOD teams and the UK Defence supply chain across all levels embrace this dynamic change. For over 15 years, we have helped public sector organisations and primes to implement change management using effective marketing and communications that connect with their intended audiences. Sometimes it can feel like an impossible task, yet it is achievable with good planning and steady execution.”
Following the official launch in 2023 for all new projects, Secure by Design is now embedded into the organisation with the transition ongoing until 2026. As of March 2024, over 200 projects have registered and started this adoption. The MOD is recognised for Secure by Design by the supply chain and other public sector departments as leading the way. 1,500 people attended the Lunch and Learn sessions to learn more about Secure by Design principles. In terms of PR, the content generated 20 articles, equating to 1,000,000 total monthly unique users. Now, it is part of the discussion with everyone talking about it.
Learn more about OggaDoon’s change management solutions here: oggadoon.co.uk/change-management/
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