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Hire Association (HAE EHA) appoints new commercial director to drive growth in 50th year

Hire Association Europe & Event Hire Association (HAE EHA) has announced the appointment of a new commercial director to support its continued growth in its 50th year of operation and continue to champion the hire sector. Neil Bravery will take up the position following a three-year stint as the Association’s chair.

Neil Bravery

Bravery was managing director at SHC Hire for 11 years, acquiring the business though a management buyout. In his time at SHC, Bravery more than doubled the number of depots to 10 following the acquisition of Hartley Hire in 2021, expanding the business beyond Yorkshire into the Lake District and Lancashire.

With 34 years’ experience in the hire sector, Bravery has also held senior roles with national and independent tool and plant hire companies.

HAE EHA is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. It has over 700 member companies based in the UK, Europe and across other parts of the world.

Commenting on his appointment, Neil Bravery said: “I am honoured to take on the role of commercial director for HAE EHA and can’t wait to get stuck in. I have worked with the Association for many years and the work that it does to support the sector is truly invaluable. Our more-than-700 members are the heartbeat of the sector which holds up all of Britain’s major industries, from events and hospitality to infrastructure and construction.

“I am dedicated to ensuring the sector continues the incredible work we deliver as well as leading positive change to improve the sector and its support. Continued hire member engagement including our supply chain partners is paramount, I’m looking forward to speaking with prospective and existing members and showcasing the benefits of HAE and EHA.”

Paul Gaze, HAE EHA’s CEO, said: “Following a thorough recruitment process, I’m delighted to announce that Neil Bravery will be joining the HAE EHA as our new commercial director. Neil’s all-round experience of hire and rental, his commitment to providing solutions, his passion for the industry, and his contribution to the Association are well known. He will make a significant impact as part of the leadership team in our 50th year of operation.”

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