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Deliver a single citizen view (SCV) to ensure under pressure budgets are efficiently spent By Barley Laing, the UK Managing Director at Melissa

Barley Laing, UK Managing Director at Melissa

With precious budgets under significant pressure due to high inflation and belt-tightening post-pandemic, it has never been more important to ensure funds are efficiently spent.

One important way is to gain insight, a single citizen view (SCV), of those on your database. This will facilitate the

Continue reading Deliver a single citizen view (SCV) to ensure under pressure budgets are efficiently spent By Barley Laing, the UK Managing Director at Melissa