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May 2022
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SWARCO teams up with SRL Traffic Systems


SWARCO and SRL Traffic Systems have agreed a significant new collaboration in the Variable Message Sign (VMS) industry.

SRL have purchased 100 mobile VMS from SWARCO in a deal valued in excess of £2.25 million, representing a significant development for the UK market.

The solar-powered signs are equipped with energy efficient LEDs capable of displaying full colour text and images with no restrictions. SRL will be managing the signs via SWARCO’s intelligent Zephyr solution that enables messages to be set from anywhere and at any time, remotely.

Scheduled messages can be programmed or emergency messages displayed with ease. Zephyr also enables each of the mobile units to be located and tracked via GPS, as well as monitoring power consumption and supply levels and other essential operating data.  The solution also allows information from external data sources, such as journey time through roadworks and flood warnings, to be displayed.

Alison Spooner, Commercial Director at SRL Traffic Systems, says ensuring quality for its customers is vital: “It’s our priority to provide our customers with the best products and technology available. SWARCO’s systems deliver reliability, flexibility and ease of use.”

The VMS are assembled at SWARCO Traffic’s production facility in Richmond, North Yorkshire and are delivered to SRL’s two dedicated VMS hub depots from where they are distributed to one of their 24 hire division depots.

“We pride ourselves on providing the highest quality VMS in the industry, as well as developing innovative and new technologies,” says Andrew Walker, Business Development Manager at SWARCO Traffic. “SRL is a highly valued customer, with a unique nationwide route to market, and we are delighted to be their chosen VMS supplier and will support them in delivering the highest-quality solutions. We see this is as the beginning of a long-term collaboration between two best-in-class organisations.”

SRL Traffic Systems is the UK’s leading manufacturer of portable and temporary traffic equipment to the traffic management industry, it owns and operates Europe’s largest traffic light hire fleet, and this initial investment by SRL is expected to be followed by additional investment in the near future.

“SRL’s aim is to grow this VMS division to 500 signs as quickly as we can through our well-known pricing and support structure and providing our customers with increased opportunities in the industry. For both SRL and SWARCO it is exciting times,” Alison concludes.

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