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FINAL GPSJ Summer edition 2024 ONLINE VERSION.2pdf

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Drone data proves impact of positive environmental messaging

Ellie Mackay, Ellipsis Earth CEO, flying drone – photo: Ellipsis Earth

The most scientifically robust litter survey ever undertaken in the UK has revealed that positive, playful environmental messaging can cut litter and reduce plastic pollution. By creating bins that had positive, engaging messaging and strategically placing them in litter hotspots a 75%

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