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Leeds GP and CCIO will bring an important primary care perspective to the leading health tech agency’s panel of NHS IT professionals and industry experts The Highland Marketing advisory board has welcomed a new member – Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation. Continue reading Dr Jason Broch joins the Highland Marketing advisory board
Innovation in UK MedTech, and policy issues including regulation, integration, sustainability, and collaboration, will take centre stage at a new conference in May. Hosted by trade associations AXREM and the British Healthcare Trades Association (BHTA), ‘The Future of MedTech – Innovating for Tomorrow’, will allow delegates to engage with speakers from the government, NICE, Continue reading AXREM and BHTA name Highland as ‘Future of MedTech’ headline sponsor
For more than 140 years, the vaulted arches of historic Manchester Central have represented strength and innovation, originally as the site of one of the country’s key rail stations. Then in more recent history, growth and regeneration. With the ongoing reset of the NHS, the building’s historical pedigree was symbolic of the important juncture Continue reading HETT North 2025: enabling meaningful collaboration across the digital health and care community
Bringing a passion for nursing and safety she looks forward to being part of a leading forum for debate on the big issues shaping health tech and the digital health industry Sam Neville Leading chief nursing information officer Sam Neville is joining the Highland Marketing advisory board. Sam brings a passion for nursing and Continue reading Sam Neville joins the Highland Marketing advisory board
Leaders from across the health tech sector predict a year of accelerating digital transformation in the NHS; one that will increasingly be driven by AI. From the development of decision support and robotic surgery to a renewed focus on cybersecurity and data interoperability, Highland Marketing’s clients explore the trends that will shape the future Continue reading Health tech leaders set out their digital priorities for 2025
Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become a “festival” of digital health Highland Marketing has been named as the communications partner for this year’s Healthcare Efficiency Through Technology show, which takes place at ExCeL London Continue reading Highland Marketing becomes communications partner for HETT 2024
Highland Marketing advisory board member Natasha Phillips led a discussion on nurses, midwives, and allied health professionals, and the skills and competencies they will need to lead and thrive in a digitally-enabled healthcare system. “If the NHS is going to become more productive, we need to put the nursing and midwifery workforce at the Continue reading People at the heart of tech at the heart of the NHS
Whichever party forms the next government will find a health and social care system facing enormous challenges. Highland Marketing asked its associates and clients what role health tech and med tech can play in addressing them. Highland Marketing asked some of its associates and clients what they hope the general election will mean for Continue reading What do health tech leaders want from the general election campaign?
UK trade association AXREM and health tech specialist agency Highland Marketing have formed a new partnership, to help support a sector that serves vital healthcare services. Sally Edgington AXREM represents member companies that collectively provide UK hospitals with most of their diagnostic medical imaging technology, and radiotherapy equipment. Mark Venables The association has seen Continue reading AXREM and Highland Marketing partner to support diagnostic health tech industry
Dr Jane Brightman Workforce and digital expert brings a strong social care voice to the board’s debates and guidance for the dedicated health tech agency and its clients Dr Jane Brightman has joined the Highland Marketing advisory board, to bring a strong social care perspective to its debates on health and care technology and Continue reading Dr Jane Brightman joins the Highland Marketing advisory board
Mark Venables Mark Venables, chief executive of Highland Marketing, argues the NHS’ struggles to adopt EPRs has disguised success in other areas, and now’s the time to level up innovation. The NHS has arrived at its 75th anniversary facing bigger challenges than it has faced since its inception. It’s true that founder Continue reading NHS75: The future is here, it just needs to be evenly distributed
NHS trusts need a lot of technology, but they face complex, structural challenges when it comes to procurement, and these tend to work against smaller companies and innovation. The Highland Marketing advisory board met recently to discuss the issues and the role of marketing. NHS acute trusts need a lot of technology. Infrastructure – Continue reading Some challenges in the NHS acute tech market: and how to navigate them
Mark Venables (left) and Dr Alastair Kirby Dr Alastair Kirby, Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network (KSS AHSN) reflects on why effective marketing is crucial to the success of new products and how innovators can kick start their marketing activities. Why am I not being noticed? You’ve Continue reading Why marketing matters for health tech start-ups and scale-ups
Ian Hogan from the Northern Care Alliance and Neil Perry from Dartford and Gravesham NHS Trust have joined the forum that debates the big issues facing health tech and seeks to spread innovation for the future Two of the NHS’ most dynamic chief information officers have joined Highland Marketing’s advisory board of NHS IT professionals Continue reading Two leading CIOs join the Highland Marketing advisory board
Anne Cooper Well-known digital nurse leader @AnnieCoops looks forward to joining a leading forum for debate on the big issues shaping health tech and the digital health industry Highland Marketing has welcomed a digital nurse leader to its advisory board of NHS IT professionals and health tech industry experts. Anne Cooper, known Continue reading Anne Cooper joins the Highland Marketing advisory board
Digitising hospitals was the focus of NHS IT policy for twenty years. The job is still unfinished: so what are the options for trusts – and the integrated care systems that are planned to take over health tech strategy and funding next April? The Highland Marketing advisory board asked three leading chief information officers for Continue reading The EPR debate
Susan Venables, founder and client services director at Highland Marketing The NHS has already made a commitment to become the first net zero health and care system in the world. It’s time for digital health vendors to think about their role – and to be ready to talk about how they are tackling Continue reading Cop26 shows it’s time for health tech to act on climate change
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