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GPSJ Autumn 2024 ONLINE

January 2025
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Mail most influential marketing medium when it comes to winning votes in elections

New research challenges the idea that 2024 was the year of the ‘digital election’ – particularly for younger voters

New nationally representative research from Marketreach, the marketing authority on commercial mail, reveals that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages. 27%

Continue reading Mail most influential marketing medium when it comes to winning votes in elections