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Written by Amanda Griffiths, Head of Communications Planning at Royal Mail Marketreach Last year was a year of elections. Around the world, new leaders took office with the promise of change. Now, with critical political milestones on the horizon, from Donald Trump’s first 100 days in Spring to the Labour Party’s one-year anniversary in Continue reading How to win the election connection: Lessons in political comms
New research challenges the idea that 2024 was the year of the ‘digital election’ – particularly for younger voters New nationally representative research from Marketreach, the marketing authority on commercial mail, reveals that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages. 27% Continue reading Mail most influential marketing medium when it comes to winning votes in elections
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