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GPSJ Autumn 2024 ONLINE

January 2025
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Archives

Mail most influential marketing medium when it comes to winning votes in elections

New research challenges the idea that 2024 was the year of the ‘digital election’ – particularly for younger voters

New nationally representative research from Marketreach, the marketing authority on commercial mail, reveals that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages. 27%

Continue reading Mail most influential marketing medium when it comes to winning votes in elections

Address the red flags of cybersecurity before raising the white flag

Tom McVey, Solution Architect, Menlo Security, explains why government and defence organisations must look to build security resilience in 2021

In a year heavily influenced by the global crisis, the security risks faced by government and defence organisations are greater than ever, with cyber criminals exploiting ‘pandemic fear’ to launch more and more sophisticated

Continue reading Address the red flags of cybersecurity before raising the white flag