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December 2021
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Government welcomes post-pandemic employment initiative

Employability Voices ASK SETH

Support for jobseekers has been taken to a new level with the launch of the first online platform that connects them directly with local support to help them find work.

Called ASK SETH, which stands for Skills, Employment, Training and Help, it is the only free, single source, digital platform for jobseekers which does not require sign up or membership.

Developed by wellness tech company Frog Systems, it was commissioned by the Employment Related Services Association (ERSA), the industry body representing employment support and training organisations across the UK, in response to the employability challenges thrown up by the coronavirus pandemic and the dramatic shift to consuming information online.

Minister for Employment Mims Davies MP welcomed the move: “Making it easier for jobseekers to find local employment support is vital as we support people to find work in our re-opened jobs market. This website, with help and advice, will do just this and help people move into roles.

“This dovetails with our own Plan for Jobs and is exactly the sort of support our Work Coaches are providing across our network of Jobcentres – levelling up opportunity across the country as we support workers of all ages to retrain, build new skills, and get back into work.”

With easy access to key facts, information, resources and contact details, the fast, free site incorporates three elements. An Employment Support Directory of specialist organisations and employability providers offering fully-funded support for jobseekers. Employability Voices provides a multitude of top tips from businesses and charities on retraining and finding work, with employability, skills and training experts providing bite-sized video content across a diverse range of subjects. While Employability Resources fine tunes job searching questions and gives specific help for those with additional needs.

Phil Worms, CEO of Frog Systems, said: “We have worked in partnership with ERSA to develop a platform that connects jobseekers with local employment support and helps frontline advisors, Jobcentre Plus work coaches and employers to understand who is working with jobseekers in their area. This positions ASK SETH as a new and valuable resource for people who are looking for work and those trying to help them.”

With video now making up more than 80% of online consumer traffic, it is a key feature of the platforms that Frog Systems creates. Short, easily consumable video clips from employment, skills and training experts are therefore at the heart of ASK SETH. Resources and support are also signposted for all types of jobseeker – older people who may never have been out of work before, homeless people, ex-offenders, those experiencing mental health issues, people with physical disabilities, migrant jobseekers, carers and those looking for their first job.

Phil Worms, CEO, Frog Systems

The anonymised data generated by jobseekers using the platform will give ERSA valuable insight into emerging employment and training trends and provide an additional source of data for Government departments such as the Department for Work and Pensions, the Department for Education and the Ministry of Justice.

Elizabeth Taylor, CEO of ERSA says: “The unique selling point of ASK SETH is that it is the UK’s only ‘go-to’ destination to access all you’d need to know for finding employment. Its functions are simple to manage for those less used to accessing this kind of information, and the videos enable jobseekers to gather the information and advice they need to make a successful step into employment. It is especially targeted to those who have little or no experience of unemployment with easy links and clear guidance on what many employability organisations offer. We are immensely proud of the format and see it as a game changer for unemployed people in these challenging times.”

The technology developed by Frog Systems is also used by organisations to provide mental health and wellbeing support.

With one in five people estimated to struggle with their mental health at some point, the company is helping leading organisations deliver powerful proactive messaging to support their communities. Already this year the company has launched platforms for leading organisations in the higher education, housing, construction and sports sectors.

Find out more by visiting Get in touch via email or call 0300 124 6868.

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