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LINK Mobility accepted on to the UK Government’s G-Cloud Framework

Europe’s leader in mobile messaging, LINK Mobility, has been accepted on to the UK Government’s G-Cloud 13 Framework of approved supplier services.

Under the agreement, all government bodies from local and central government, through NHS, social housing, to policy and emergency services, will be able to use the G-Cloud’s Digital Marketplace to directly buy LINK Mobility’s Communications as a Platform Service (CPaaS). This means there will be no need for government bodies to go through lengthy tender or procurement processes.

LINK Mobility is a specialist in messaging communications including email, SMS, Google’s Rich Communication Services, as well as mobile authentication used for fraud detection and prevention. Subscribers to LINK’s platform will be able to progress their plans to digitize citizen’s experiences. Within the framework, they will have all the necessary permissions to send messages of all forms such as appointment reminders and important local authority service updates.

Speaking to GPSJ, James O’Hare, Managing Director of LINK Mobility, said joining the framework was testament to the high standards the company has developed to ensure all organisations, public and private, large and small, can have access to secure and agile communications.

He was also quick to point out that the news comes at a time when people’s attitudes to dealing with their council or healthcare provider are changing. “The pace of digital change in the private sector means that people now expect to be able to manage every aspect of their lives online’” explains James. “This expectation now extends to the interactions they have with government bodies. However, the public sector is lagging well-behind – pressures to reduce cost has inhibited the rate at which leaders can adopt digital tools in comparison to the private sector.”

“That’s where we can help reverse this trend and make up lost time with easy to use and manage communication tools,” he adds. “The possibilities to create world-class digital citizen experiences are endless with our technology. Local authorities could cost effectively introduce chat-bots to help with enquiries about bin collections or use SMS to send important reminders to tenants about essential maintenance. At the same time, the NHS can use the platform to send patient reminders with options to confirm or rebook, saving the taxpayer time and money on missed appointments.”

In 2021, LINK Mobility was accepted on to the NHS Shared Business Services (NHS SBS) Patient/Citizen Communications & Engagement Solutions procurement framework, which lets any NHS or public sector organization procure communication services from approved providers such as LINK Mobility.

The news co-insides with LINK Mobility’s appearance at the Digital Health Event at Kensington Conference and Event Centre, this week.

More information about the service LINK offers can be found at www.linkmobility.com/cpaas

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